SendinBlue: Email Marketing Software Review

Anyone who spent some time in marketing knows how important a good marketing tool is. One of these tools is Sendinblue and we'll review it in this article.

What is Sendinblue? It is a marketing tool that will help you attract & retain customers to your website. This tool includes awesome features such as E-mail marketing, SMS marketing, landing pages, retargeting, CRM, etc.

Sendinblue Overview

Sendinblue is surely one of the best email marketing tools out there. When compared to most competitors, it has a pretty low price compared to what you are getting. It is successfully integrated with a lot of different plugins and platforms.

Some of those plugins are WordPress, Elementor, Shopify, WooCommerce, Outlook, PayPal, and many more.

If you have a lot of customers and want to provide the best service, you should definitely consider Sendinblue. There are no hidden fees, it is easy to set up and you may handle all types of emails, whether they are receipts or newsletter. There are both free and paid versions, so if you decide only to try it out, it's easy to do so.

When was Sendinblue founded?

Armand Thiberge and Kapil Sharma founded Sendinblue in 2007. Today a little over 175,000 companies use it and it is one of the leading software/tools of its type.

What is the service for?

The main goal behind SendInblue is to help you attract and retain customers. That's possible through a variety of tools that are simple to use and are very useful. It can be used by both small and big organizations.

Why was Sendinblue made?

According to the founders, Sendinblue was made after they have seen the need for such a tool. Previously, they were running a digital agency and noticed that only large corporations have access to such tools. It was at this moment, that they decided to create Sendinblue, a marketing tool accessible to everyone and affordable by everyone.

What is the main idea behind Sendinblue?

The main idea is to provide the best service to your customers. It doesn't matter if you need to send messages (SMS included), check on your Email campaigns or improve the relationship with your customers, Sendinblue got you covered. If you know what a swiss army knife is, well this is the swiss army knife of marketing tools.

With some help from this tool, your Email list will grow big and so will your reach. More reach equals more potential customers.


There are so many features that it is very hard to write about the "most important ones". Therefore, the key features really depend on what your goal is.

If your goal is to create landing pages, there is a great feature made specifically for it. You can add your custom designed landing pages, and they come with a lot of different templates as well. You can suit the landing pages to your goals, for example, encourage customers to make a purchase with a tailored CTA (Cost-To-Action).

One of the great features that even some big brand marketing tools lack is SMS marketing. With SMS marketing, you'll be able to connect with your customers by sending them a direct message on their phone. You can also create personalized messages, so the customer will feel special and it may turn him into a loyal one.

Each of the features has great real-time statistics, as well as statistics based on a given date range. One key "feature" that separates Sendinblue from many other competitors is the unlimited contact list. This feature allows you to create big, advanced lists that have a higher chance of converting. Every serious marketer knows how important contact lists are, so this feature is awesome because you don't have to pay any extra money for new contact information. Do you want to hear a crazy thing? Even those customers with a free plan can have unlimited contacts information stored.

Key features:

E-mail marketing - You can use this feature to create a professional-looking email within minutes. There are a bunch of templates to choose from, or if you are creative, you can make them by yourself. Drag & Drop is also available to make the process even faster and easier.
This feature lets you use the contact's first (or last) name to create a personalized message that will add a touch of magic. Those messages are always different from standard copy-paste ones, and customers always notice that. You can group the contacts however you decide and it is also possible to segment them based on similar criteria such as gender, demographics, purchase history, etc.

CRM - Very important aspect of each organization is CRM (Customer Relationship Management). It contains all the information about your customer in one, easily accessible place. You don't have to install any additional software, simply upload the content information and manage them. You can store any type of information about the customers such as Name, Phone number, E-mail, Previous orders, Notes, Important documents, etc. This is a very important feature if you want to give a premium service to your customers and to ensure they are satisfied.

Contact Segmentation - Easiest way to explain this feature is through Facebook ADS. If you were ever running Facebook ADS, then you know it's possible to target a specific audience based on their age, gender, location, interests, etc. This feature will enable you to do the exact same thing, but with contacts instead. You can target customers based on their interests. Because of this awesome feature, your e-mails will be more relevant to the customer and you'll have better conversion rates. Segmentation can be based on a lot of different information such as customer's previous purchases, demographics, interests, etc.

Pros And Cons

As with every tool, Sendinblue also has pros and cons, and we will display some of them. Please keep in mind that some of these can be subjective.


  • There are a bunch of email templates to choose from, so you don't have to waste time to design one.
  • It is very easy to design emails.
  • Great statistics such as how many people open the emails, or how many unsubscribe. These will allow you to change your marketing strategy.
  • API is well documented, so you can implement Sendinblue pretty fast.
  • It has affordable pricing, most smaller companies can start with the free plan and upgrade when necessary.
  • You can send a bunch of emails on the "free" version.
  • Lists can be used in different campaigns.
  • Drag & Drop designer is very simple to use.


  • Customer support is a bit slow.
  • Tutorials should cover more information such as how to use the analytics tool.
  • The automation system feels a bit "clunky".
  • No direct Social Media integration

By analyzing all the pros and cons, the pros definitely outweigh the cons. This is not a surprise as we had a great experience with Sendinblue as well. Most of the "cons" are easily fixable and we believe this tool will only get better in the future.

Sendinblue vs. Competition

Sendinblue vs. MailChimp

One of the main competitors of Sendinblue is MailChimp. How do they differ from each other? Let's find out.

The number of customers - MailChimp is a strong winner here with over 20 million customers while Sendinblue has a bit over 175,000. That being said, MailChimp is one of the pioneers of email marketing companies. They were founded 6 years earlier than Sendinblue.

Pricing - Both SendinBlue and MailChimp have a free version. Sendinblue is a small winner here as it allows an unlimited number of contacts, while Mailchimp will let you have a maximum of 2,000 contacts.
As you can see in the picture below, Sendinblue is also more affordable than MailChimp. One important difference in the pricing of Sendinblue vs. Mailchimp is that you'll only pay what you send with Sendinblue, while MailChimp charges more depending on how many contacts you have.

Ease of use - We'd say this one is a tie. Both Sendinblue and MailChimp have awesome easy-to-use editors. It is easy to navigate through the whole editor and if you miss a step when you create a campaign, a reminder will pop up.
Sendinblue has an awesome drag & drop editor that features different pre-set options and you can also undo changes that you don't like.

List management - One very important feature for all of the marketers out there. Sendinblue is a big-time winner at this one. With MailChimp, you cannot include contacts on different lists in the same campaigns. This is very annoying and if you have the same contact on two different lists, you'll be paying double for him since MailChimp charges per subscriber.
Sendinblue lists are very simple and you can use them over multiple campaigns. It's also possible to automate the process so that users will be added to specific lists once they sign up.

Sendinblue review

Sendinblue vs ActiveCampaign

Another competitor worth mentioning is ActiveCampaign with over 130,000 customers on board.

Free version - ActiveCampaign does not have a free version for its software, only a 14-day trial. On the other hand, Sendinblue has a free plan that's actually more than enough for smaller business when they start out.

Refund policy - Another problem with ActiveCampaign is that it does not provide partial or full refunds. Sendinblue has several different refund policies, including those when a customer decides to upgrade or downgrade a plan.

Integration - Both tools have over 1000 different integrations, so it's a tie in this one.

Pricing - Sendinblue beats ActiveCampaign in all plans, and if we compare the cost to send a monthly newsletter to 100,000 contacts, the difference is drastic. Sendinblue charges such activity $99, while ActiveCampaign charges $505. You can also see the pricing comparison in the picture down below.

Setup fee - Both tools are free to set up, there are no hidden fees.

Ease of use - Generally, both tools are easy to use, however, customers on both sides complain about the lack of quality tutorials.

Training - ActiveCampaign provides In-person, Live online, Webinars and has pretty good documentation. Sendinblue doesn't have any of those except good documentation.

Features - Both tools have almost the same features, however, Sendinblue lacks options such as Event management, Invoice creation and Bulk social media posting.

Mobile app - ActiveCampaign has both an iOS and Android application, while Sendinblue doesn't have one.

We'd conclude that this is a close one. ActiveCampaign may have a bit more features compared to Sendinblue, but it still costs much more as well. Also, this price difference increases drastically when you have a lot of contacts as you can see in the picture below.

Sendinblue marketing review


Can I use Sendinblue with my eCommerce site?

Yes! You can integrate it within a few clicks. You can store customers information and let them know when you have a new offer.

How many Sendinblue templates are there?

Even with a free account, you will have access to more than 60 fully responsive email templates.

Is there a free version of Sendinblue?

Yes! There is both a free and paid version of Sendinblue.

Can I integrate Sendinblue with WordPress?

Sendinblue can be integrated with a lot of different CMS, plugins and more!

Can we notify customers via SMS?

Sendinblue features Transactional SMS which will allow you to notify customers about anything.

Are there any landing pages?

Sendinblue lets you build an awesome custom landing page so you can target visitors easily.

Is there a SendInblue API?

Yes, API gives developers access to all of the SendInblue features via an interface.

Can we communicate with customers in real-time?

Of course, there is a feature called Chat so you can answer your customer's questions while they navigate your website.

What is the daily email sending limit?

With the Free version, it is 9,000/month or 300/day.  On the other hand, there are no daily sending limits for paid plans.

Can we customize email signup forms?

Customizing email signup forms is really simple. You can build great signup forms by using a drag & drop form builder which will make your website look professional and in addition, boost your conversion rate.

How to segment customers in Sendinblue?

You should segment customers based on 4 types: Demographic, Psychographic, Behavioral, Geographic. Also, Sendinblue wrote an awesome blog article about it.

How to use the CRM feature?

Using CRM was never simpler, just add all the information about the contact and you'll have it within your hand.

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